PSYKHE AIPSYKHE AI
IntegrationsShopify

Tracking

How PSYKHE AI tracks shopper behaviour on Shopify through a Web Pixel, the consent model, and the events emitted.

PSYKHE AI tracking on Shopify is delivered as a Shopify Web Pixel.

How It Works

The pixel collects shopper behaviour on the storefront and forwards it to PSYKHE AI. No script tag, no theme edit. Shopify controls when the pixel can run based on the merchant's privacy configuration and the shopper's consent state (see Consent Model).

The pixel runs inside Shopify's Web Pixel sandbox, which means:

  • it honours Shopify's Customer Privacy API and the merchant's consent banner
  • it only emits events when Shopify allows the consent categories required by the pixel configuration
  • merchants control the consent banner and consent categories through Shopify's standard configuration

References:

Events We Track

The pixel captures the standard shopper interactions used for ranking and attribution: product views, list views and clicks, search, add-to-cart, checkout, and conversion.

For the full event catalogue (names, payloads, mandatory vs. recommended, quality filters), see the canonical reference: Tracking API Events.

What The Pixel Does Not Track

  • shoppers whose consent state does not allow the pixel to run
  • non-online-store sales channels

Customization

Filters, sort orders, card layout, CSS, and advanced JavaScript customization through the PSYKHE AI UI library.

Shopify Headless Getting Started

Use PSYKHE AI with a headless Shopify storefront - same Custom App install and ingestion, with the storefront UI managed by the client.

On this page

How It WorksConsent ModelEvents We TrackWhat The Pixel Does Not Track